BODIS owner wanted $231,500 dollars but got hit with UDRP

Directnic lost in UDRP.

The domain was listed on eBay with a massive $231,000 dollar price tag.

Instead of achieving a sale, however, the domain was slapped with a UDRP at the National Arbitration Forum.

The Complainant is Obagi Medical Products, Inc., that produces a series of cosmetics; they own the OBAGI mark since 1998. They operate from

Both “obagi” and “obaji” are homophones, words that sound alike.

Although the letters “G” and “J” are not adjacent on the keyboard, that wasn’t a valid excuse for the NAF panelist. was registered in 2000, making it 17 years old. It’s questionable how known was the OBAGI mark at registration time in 1998.

It appears that the Panelist weighed the price tag as an indication of “bad faith” registration for

“Regarding the bad faith use of the disputed domain name, it is clear that by redirecting to an eBay auction webpage offering to sell/auction the disputed domain for prices ranging from $231,500.00 to $499,000.00, Respondent has acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the disputed domain name to Complainant, or its competitors, for consideration in excess of the out-of-pocket costs related to the domain name. “

Flip Jan Claude Petillion, sole panelist in this UDRP, ordered the domain to be transferred to the Complainant.

Read the full text of the decision here.

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One Response to “ owner wanted $231,500 dollars but got hit with UDRP”
  1. koko says:

    My IP is and I pinch italian loaves.

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