Many start-ups begin their online journey with a less attractive domain name; their first choice is usually in a price range they cannot afford.
36names is a California company that wants to shift that paradigm, by unlocking domain assets, making them easily accessible to the start-ups and entrepreneurs.
As a leasing marketplace of premium domain names, 36names targets end-user buyers: the start-ups, corporations and entrepreneurial ventures that are launching new projects and brands.
Domain owners will soon be able to create an account to list their domains and choose a leasing period. The process is expected to be straight-forward, easy and rewarding.
Co-founders Lauren Smith and Yishi Zuo are confident that their approach will help bridge the gap between domain inventory holders and start-ups eager to get the best domain without breaking the bank.
During NamesCon 2016, 36names founder, Lauren Smith, said that the company wants to create more value for everyone.
The leasing model can be that of a perpetual lease, or lease to own. As an experienced entrepreneur based in New York, she believes that NamesCon was a great opportunity to reach out to domain portfolio holders.
Yishi Zuo, co-founder of 36names, is based in San Francisco. The company is preparing for a full launch in the coming months and it’s currently seeking additional inventory for its launch.
For more information and to view a beta version of their upcoming venture, visit 36names.com.
You can also follow them on twitter, @36names.
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