Amazon launches ‘Fire Phone’ – Acquires the matching .com domain

Amazon started a fire with the announcement of Fire Phone, a new smart phone with extended features.

Fire Phone will be exclusively on the AT&T network, competing against the Apple iPhone 5S and the Samsung Galaxy S5 and will be priced at $199 for a 32GB model and $299 for a 64GB model.

Alas, Amazon has failed at one thing, to secure the domain name FirePhone.com.

firephone-amazon

Registered in 2005, according to DomainTools, FirePhone.com currently appears to be forwarding to someone’s Amazon affiliate or product page, attempting to monetize the traffic.

This is a great way to lose the domain in a UDRP, by the way. DomainTools pins FirePhone.com to someone from China, using privacy.

In other TLDs, FirePhone.net is listed for sale, with a registration date of May 9th, 2014 which might indicate a brand leak; the registrant is in China. The .org was registered in late April as well; .info, .biz and .us are also taken!

Would you buy an Amazon phone? Then head over to AmazonFirePhone.com. 😀

Update: It seems that DomainTools displays WHOIS data cached to a 5/17/2014 date, the domain is most likely in the hands of Amazon right now. Thanks, James! 😀

firephone-cached

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