AusRegistry, the Australian domain registry managing the national ccTLD, dot .AU, is rebooting its brand.
The change in brand visuals incorporates a star in place of the dot in “.AU” – a brilliant move.
Inspiration for the star was sourced from Australia’s national flag, which features them:
“The flag of Australia is a defaced Blue Ensign: a blue field with the Union Jack in the canton (upper hoist quarter), and a large white seven-pointed star known as the Commonwealth Star in the lower hoist quarter.“
So how did they come up with the new look for .AU?
The new .au second level logos include the seven-pointed star in place of the ‘dot’.
The star is reminiscent of that on the Australian flag, and using it for the .au logo reinforces a sense of inclusion and the fact that .au is a namespace for all of Australia. Including this call back to our flag also strengthens the sense of national pride and a connection with this to .au. We like to think our new logos represent “Made in Australia” online, both for Australians and to the rest of the world.
It’s important to remember that while .au has a new look, the ongoing security and stability of the .au domain namespace has not changed. Rather .au’s public face is now more reflective of the mature brand it has become over the last 30 years.
Congratulations to AusRegistry for the new look. Learn more about .AU celebrating 30 years at 30years.com.au.
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