Danica Patrick’s legs priced at $242,600 and what GoDaddy did with them!
A full page color ad for GoDaddy appeared on the Friday, December 23rd edition of USA Today.
We’re talking about the print edition, which costs $1 at the newsstands across the US.
The GoDaddy ad, features a seductive Danica Patrick appearing all leggy and smiling, hiding most of her upper body behind a panel, inviting users of smart phones to scan the QR code in order to get a discount.
The discount is 20% off, in case you’re wondering.
After checking the rate card of USA Today we can tell you that GoDaddy paid $242,600 for this full page, color ad – before any taxes. Wow!
That’s chump change for the largest domain registrar in the world!
Update: It seems that GoDaddy is ripping off Verisign’s “Between the Dots” design, as seen at BetweenTheDots.net – the motto used by Verisign is “The World is connecting between the dots” – and even the shape of the graphic image containers for “www.” and “.com” are identical. Shame on GoDaddy for this obvious motto ripoff!