In September of last year, the announcement of the movie ‘Dumb and Dumber To‘ introduced the matching .com domain, as secured by the producers of the movie.
The big surprise came a few days ago, when the official trailer for the movie arrived.
Universal Studios, the film monolith producing the movie, used a different domain name altogether, to promote the upcoming film – 20 years after the original.
Instead of using DumbAndDumberTo.com, they went with Dumblr.com – an obvious play on the blogging platform, Tumblr.
Not only that, but brilliantly, Dumblr.com is built on Tumblr, which allows for custom domains. It’s like a photo blog of the fun duo, Harry and Lloyd.
Dumblr.com was acquired in late 2013 from its previous owner, who operates a few web sites with fun or viral content. There is no track record of the sale, as far as we know.
Regardless, a great example of creativity for a fun franchise such as “Dumb and Dumber” and we cannot wait for the movie in November! 😀
