Fashion Metric, the brain child of Daina and Morgan Linton, is rebranding to Bold Metrics.
The new company adds sporting equipment and virtual reality avatar creation to its offerings.
Bold Metrics Co-Founder and CEO Daina Burnes said:
“We know that the utility and application of body measurements can go beyond apparel, so the name Fashion Metric is kind of narrow for exploring these other areas.”
Domain rebranding is a process that requires that the name of choice expands on the existing brand; Bold Metrics utilizes VR technology to expand on its existing range of products and services.
Fashion Metric was founded in Los Angeles in 2013 and moved to Austin in 2014. It has raised more than $1.3 million in funding, including investments by Mark Cuban.
So what exactly is Bold Metrics?
Bold Metrics is a SaaS solution for companies to gather intelligence about their customers and personalize products and services to their clients body shape and size. By deploying a comprehensive set of machine learning and data science technologies for accurately predicting body measurements, we enable some of the world’s largest retailers, brands and innovation enthusiasts to unlock human body data to meet the demands of today’s increasingly personalized world.
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Visit BoldMetrics.com for the official web site.
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