BODIS : Quiet launch of apparel brand for Father’s Day


The premium generic domain has changed its content and mission statement, in the days before Father’s Day.

Once parked with affiliate content, the mega-keyword domain is now a joint venture between two established entrepreneurs.

father-com – Father Brands.

Their new representation and use is as “Father Brands” : A boutique brand group  specializing in direct sales to Target and global IP licensing.

Partners Amy Pfingsten, President and founder Zach Mandelstein, are launching a series of products and brands alongside the platform, including:

  • Better Chemistry
  • CC Skye
  • Father Apparel
  • Flying Uke
  • Upper Playground

Surely a smart way to utilize a strong keyword domain and turn it into a worldwide brand. The domain itself was registered in 1993, according to DomainTools.

For more information, visit – and have a great Father’s Day.

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