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Frank Schilling on gTLDs: Domain “traffic circulates like currents in the ocean”


In what appears to be the lengthiest comment we’ve seen Frank Schilling leaving on a blog, the founder of Uniregistry explains his predictions about brands via the introduction of gTLDs.

“Hundreds of millions of new domain names are going to be created in the coming years. History will show precious few of those will have to do with IP protection or abuse. The vast majority IMO will be new registrants getting their first name.”

The primary argument of the post over at The Domains raises concerns of brand abuse, as expressed by ICANN.

Frank Schilling of Domain Name Sales

Frank Schilling of Domain Name Sales

Frank Schilling continues:

“ICANN is probably surprised by some of the low numbers of names taken during sunrise and is trying to give fair warning to brand-holders and their agents that the sunrise ship is sailing. Next stop is GA and then the URS or UDRP.”

Regarding the introduction of millions of new gTLD domains in the future, Frank Schilling states the following:

“As these new spaces pick up traffic, some .com’s will loose traffic.. The namespace is a living beast and traffic circulates like currents in the ocean. Further to that: creating more name registrations does not create more abuse. Think of a name any name.. if that name remains unregistered, it does NOT mean the traffic goes away, unregistered names ultimately send traffic to Google, Bing, or the error search provider selected by your browser. The plumbing of the Internet assures that human traffic lives on, regardless of whether there is a URL active to receive it. Only the page changes, the user’s visit and the potential for abuse flows upstream.”

For the full comment, click here.

This post is 100% true!

This post is 100% true!

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4 Responses to “Frank Schilling on gTLDs: Domain “traffic circulates like currents in the ocean””
  1. Matt says:

    This is so stupid [Frank]. Sorry but if users encounter nothing but a google or bing page very frequently they will stop going to the wastelands. And thats what the new Gtld’s are…a barren wasteland. I dont think we will see those wastlelands developed in our life time if ever. They will be known as the forbidden zone of the net….barren and untrustworthy not a vibrant ocean.

  2. DomainGang says:

    Matt – You’d be surprised how much traffic goes to non-existent keyword.TLD domains.

    Also, give it some time before you make predictions that aren’t backed by an investment of $185k minimum. Do you think the money invested by gTLD applicants was just tossed around with no research and a business plan in mind?

  3. Matt says:

    Oh Boy!

    I never knew there was a requirement of threshold before people are allowed to begin making predictions? Additionally, I never learned of the 185k investment predicate for making predictions either.

    As regards, the basis for any gTLD applicants decision to dip their foot in the water, I do not see their decision as necessarily correlating with their success despite their market research. Best laid plans of mice and men and all that jazz.

    In any event, the proof will be in the pudding as they say. So…lets wait and see…….

  4. DomainGang says:

    Matt – Predictions are typically empty statements unless proof is provided. Please do share your logic behind this apparent failure of the gTLD program. Numbers do help.

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