Greek 101: Logos.com and the Logo.com purchase
Regarding the recent acquisition of Logo.com for $500,000 by a newly formed company led by domain investor Adam Strong, this might be of interest:
Since its inception in 1992, Logos Research Systems, Inc. has grown from a couple of programmers in a basement into the largest developer of Bible software and a worldwide leader in multilingual electronic publishing.
Being partners with more than 100 publishers to make more than 12,000 electronic Bible study resources available to customers around the world, the Logos technology is used in more than 180 countries in a dozen languages. Headquartered in the city of Bellingham, Washington, Logos Research Systems has a subsidiary in Johannesburg, South Africa.
So who is Logos Research Systems?
At first glance, they own what seems to be the plural of “logo” – Logos.com
However, “logos” is the Greek word (ΛΟΓΟΣ) for “spoken word” and it’s unrelated to “logo” which is the shorthand for “logotype”. But even “logotype” is a Greek compound of “logos” and “typos” (ΤΥΠΟΣ) which translates into “printed word”.
Either way, Logos.com is being used in a manner consistent with the original Greek meaning of the word and not as a graphic depiction of a symbol representing an identifying symbol.
Would the buyers of Logo.com attempt to launch it into a “99designs” type of service?
For a half a million dollar investment that’d be quite risky, given the fact that crowdsourcing is a congested service of questionable quality. The best bet for Logo.com would be to launch a boutique marketing company catering to select corporations that require special branding.
These clients would also have the money to accelerate the ROI for the domain name Logo.com