gTLD program: ICANN(t) have those reserved words as 2nd level domains!

ICANN has a list of banned words that cannot become domains.

ICANN has a list of banned words that cannot become domains.

With the gTLD program at full steam by ICANN, there is a small detail that needs to be mentioned, for gTLD applicants to take notice.

Once given the right to roll out a particular new gTLD, even after spending $185,000 as application fees alone, new registries must abide to a set of rules – including, the banishment of certain keywords.

The list of reserved words by ICANN is quite lengthy, and includes such obvious entries as “olympic“, “NATO“, “redcross” and “OPEC” and others less obvious ones.

Want to roll out eco.green? No can do. Eco is a reserved word.

How about AU.bank? Impossible. You’d have to go for Australia as “AU” is also reserved.

There are numerous other combinations that would make sense for a gTLD, which are not allowed by ICANN.

The full list can be seen here.

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This post is 100% true!

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