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How new dot brand domains impact digital marketing strategies

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Jennifer Wolfe - Keynote Speaker.

Jennifer Wolfe – Brand and IP strategist.

A new article by branding and IP strategist, Jennifer Wolfe, addresses the impact of “dot brands”.

Wolfe addresses the past, present and future of domain names in online search, and the changes in user experience after the introduction of the new gTLDs.

“New domains and dot brands will allow marketers to create a user experience more tailored to the consumer. 

Whether it’s hyper-personalized down to the individual level or just personalized to a demographic or geographic area, the dot brands have the ability to create interesting user experiences.”

Other parts of Jennifer Wolfe’s latest article at Search Engine Watch address the improvements in security, digital transformation and other aspects of the changes of the Internet name space.

For the full article, click here.


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