ICANN drama: Dot .Essex aims to steal the thunder of dot .London in new gTLD clash

Essex girls will help establish the dot .Essex gTLD

Essex girls will help establish the dot .Essex gTLD

What’s the first thing an Essex girl does in the morning? Goes home. An Essex girl’s mating call: I’m soooo drunk.

These are just two of many jokes about Essex girls, the exuberant, sassy, loud and promiscuous young ladies from the north-east county of Essex, adjacent to London.

You know you met one on vacation in Ibiza, Spain, or in Rhodes, Greece; they are willing to mate with the locals, no strings attached.

Despite the negative stereotypes, Essex Nightlife Partners Ltd., a registered company in Britain, is bringing on dot .Essex – exactly to dispel the mythology surrounding the Essex girls.

“It’s an extraordinary opportunity to promote Essex without the negativity of demeaning jokes about our lively young ladies,” said James Fastbottom, CEO of Essex Nightlife Partners Ltd.

“The introduction of dot .Essex will provide our community with splendid alternatives to the upcoming, wishful onslaught of dot .London, which is clearly an intention to exclude neighbouring counties from the Internet’s expansion,” added Fastbottom.

Indeed, ICANN is now having a hot potato in its hands, right after the approval of .London; the dot .Essex application clearly clashes with the intended plans of the .London registry: Internet supremacy at hyperlocal and local levels.

Dot .Essex has not eliminated the possibility of contesting dot .London at the British Royal Court, if the dot .London team treats dot .Essex unreasonably.

“We are acting expeditiously, with full intention to protect the interest of Essex, Essex girls and the livelihood of our local night clubs and businesses,” said James Fastbottom. “In the end, it’s all about the survival of the fittest!” he exclaimed.

Or, if the Essex girls’ notoriety is taken into account, it’s about the survival of the loudest.

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