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Interview: Frank Schilling’s investment in the .XXX namespace

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Sir Frank Schillington

Uber-domainer, Frank Schilling has been touted by DomainGang as one of the three pillars of domaining; the other two being Rick Schwartz and Dr. Kevin Ham (also known as “the man who owns the Internet”.)

Frank’s sizable investment in the .XXX namespace was criticized by some as a “pornographic” twist of a very likable authority in domaining.

But Frank himself shrugs off any such notion, in an interview he gave to dotXXXvideos – the video channel of the ICM Registry – during DNCruise.

“Years ago when I harvested for domain names, I discovered, just as a quirk that there are some namespaces that get – where people think that they already exist. […] Triple X is one of those namespaces that people actually think exists.”

The interview is from September 2011, three months before the December 6th launch of .XXX

Frank Schilling – or Sir Frank Schillington as some people call him – continues:

“I believe in the long term I will probably get a 10X return on my investment. […] I’m not a huge adult operator, but I view myself as a cable company and I’ve got channel 976, 977 and 978 now!”

Watch the full interview below.

 


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Comments

10 Responses to “Interview: Frank Schilling’s investment in the .XXX namespace”
  1. Top Domain Deal says:

    He is absolutely right to invest in .XXX!
    It is a big market but it has a lot more space to grow!

  2. Joe says:

    April fools, right? .In my opinion, xxx is destined to be a total loser and is no diff than .mobi. Oh wait. One big diff. MUCH more expensive.

    Save your money, honey.

  3. Lucius "Guns" Fabrice says:

    Joe – When will you comment with your real email address for once? 😉 And no, it’s not April Fool’s. But not every TLD is for everyone or for every budget.

  4. Joe says:

    Those who fail to learn from history are doomed to repeat it.

    RIP .MOBI, .AERO, .TRAVEL, .COOP, MUSEUM, .BIZ, .CAT, .PRO, .JOBS,
    .XXX (2011-2012) AND GTLDs (2013-2013).

  5. Lucius "Guns" Fabrice says:

    Joe – Every TLD has its scope and function. I find it amusing that you include .XXX on that TLD list, some of which have million+ registrations. You could have done better, e.g. .TEL was dead from the get-go and yet there are 300k .TEL domains out there.

  6. Joe says:

    If there was such a demand for .XXX, why did New.Net go down in flames after offering it for over a decade? Go ahead and research that. I’ll wait.

    I agree that .XXX may have worked had it been one of the original tld s but the ship has already sailed long ago.

    At this point it is doomed to fail. I thought it funny when Frank said he exected a 10x return. Seems obvious to me that X=0. You do the math

  7. Lucius "Guns" Fabrice says:

    Joe – New.net TLDs required the installation of plugins for browsers to resolve, and was never a true, ICANN approved TLD. Apples and oranges.

    .XXX fought against the conservatives of George W. Bush for 8 years (plus two more) to get ICANN approval.

    With regards to Frank’s investment, he already stated the factor: 10. You’re not a fan of math? 🙂

  8. Riccola says:

    Any non .com extensions are doomed to fail and here is why.

    Noone …I repeat…Noone in their right mind would publish to a primary .XXX site to which they do not own the corresponding .com. To do so would involve losing a minimum of 25% leakthough .

    So, basically, the .com becomes the primary and the primary.XXX becomes the back door. But since it’s easily filterable, no one will want it associated with their url. As such, fail.

  9. Zavee III says:

    Sure, a .XXX, .co, .biz, ,coop or .mobi will work…but if you want it to work well, you need to stick with .com. Period. The only exception is…nah…there are no exceptions.

    What part of that do you not understand, “guns”?

    Stick with .com. Unlike the others, it is here for the long run.

  10. bteam says:

    A fool and his money are soon parted.

    Disappointed in Frank. Wish him well but think he made a wrong turn on the information highway.

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