Lily Cole is a British supermodel and actress; her angelic face is easily distinguished for its ‘doe’ eyes and auburn hair.
But modeling is the last thing that Lily Cole is doing at this moment.
An Oxford University graduate, she founded The Impossible – a digital sharing platform that supports a culture of giving and receiving, operating from Impossible.com.
Lily Cole appeared on the Charlie Rose Show yesterday, where she described her plan to bring people willing to do good acts together. On the web site and the assorted app, The Impossible.com members describe their wishes, and what good acts would do in return.
As part of The Impossible culture, no money should be involved in this gifting environment. The Impossible also emphasizes the need for following certain safety rules when engaging other users in person, to assist with their wishes.
For more information, visit Impossible.com and help make it all possible.
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