Start-ups should not feel confined to the bonds of dot .com these days; there are plenty of matching gTLDs to get them around at minimal cost.
As Dot .Design founder, Raymond King said in an article to Entrepreneur, there are four reasons to ditch the .com.
Last year, Lily Robotics registered Lily.Camera to showcase its newly launched product; a camera atop a self-following drone that can revolutionize aerial, personal cinematography.
Lily.Camera
With Lily.com long gone and unresolving, and LilyCamera.com belonging to an Israeli photographer, the start-up launched the product on Lily.Camera, ignoring the pressure that typically comes along with launching one’s start-up.
The product itself looks very promising, check out the Lily Camera video below.
Yes, we saw this exact article on Dotweekly.com on Wednesday.
http://dotweekly.com/lily-camera-using-new-camera-gtld-domain-name/
James.
Update: Company folds, never delivered a single unit!
http://domaingang.com/domain-news/lily-camera-rip-company-files-for-bankruptcy-after-taking-in-34-million-dollars-in-pre-orders-and-investments/