A new advertising campaign by Canon addresses the subject of printing out digital assets.
The Canon PIXMA printer campaign is labeled “Never Again“, and it features a series of funny videos depicting disaster that came as a result of relying on digital versions of documents.
The videos are becoming viral on social media, with the hashtag #NeverAgain being used to promote them.
Guess who owns the domain NeverAgain.com?
Frank Schilling does, and according to our sources, you can buy the domain right now for $156,000 dollars.
We think Canon should have bought it to create a portal for people to share their experiences with digital media due to the lack of a tangible print. It’d make an excellent use of its PIXMA printer campaign.
Watch one of the viral videos about PIXMA printers and the “Never Again” campaign below. 😀
