GoDaddy is the #1 domain registrar in the world with 13 million customers worldwide and more than 61 million domain names under management
The early days and glorious times enjoyed by GoDaddy were preoccupied by controversial advertising campaigns.
Someone’s obsession with using buxom female bodies or models that struggled to add sexy to geeky, finally gave way to a quality transformation.
GoDaddy had to re-invent its own brand, in a way that not many large companies are able to.
The loss of “eye candy” imagery gave way to real world elements of entrepreneurship, ease of use and consistent service. GoDaddy’s support still faces challenges but it’s a far cry from the frustrating times it was known for.
But the changes don’t end there.
During NamesCon 2016, GoDaddy presented orange as its primary color, stepping away from the familiar green it’s been known for.
Studies have shown that orange is a warm color that attracts attention and instills confidence, more so than colder colors such as green. And the overall consensus is that GoDaddy is finally on the right marketing path.
Here are some photos from NamesCon, courtesy of GoDaddy.
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