Domain investor Page Howe has been an early adopter of new gTLDs; a year after the Internet name space expanded to hundreds of new extensions, Howe is working on a different kind of brand.
As the Chief Engagement Officer of dot .LA domain ccTLD that serves as a brand and locale indicator, Page is promoting the use of .LA in the city of Los Angeles.
The ccTLD of Laos, an Asian country, is repackaged as a brand host, something that has been done before with other ccTLDs such as .ME for Montenegro and .CO for Colombia.
For the brands and companies in Los Angeles, the LA indicator serves as a distinct identifier.
About 95% of the domain names that are registered in .com, one can acquire them as a dot .LA domain, says Howe.
Page’s interview to SocalTech about the dot .LA opportunities for Los Angeles residents, can be read here.
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