Risky business : Why the domain Mineral.com sold for only $30,000 dollars

In late October, the domain name Mineral.com was sold for $30,000 dollars, at a Flippa auction.

Whether you want to use it for mineral water, or a particular mineral rock or crystal, this is a true generic with a valuation in the six figure range.

mineral

The 20 year old domain was placed in auction with no reserve and a starting price of $1 dollar.

Despite a wide promotion and brokering by Domain Holdings, the six figure range that its owner wanted, wasn’t reached.

At a time when generic .com domains have appreciated into the six and seven figure territory, the auction result of Mineral.com was definitely disappointing.

Somehow though, this sale is currently being used as an example of how to quickly liquidate a domain.

That should be a reminder to anyone aiming for liquidity versus ROI maximization: you end up leaving a lot of money on the table.

Auctioning a premium domain without a reserve can never achieve the results of controlled brokering.

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