Let’s be adult about it: dot .XXX domains are not for general consumption – they are meant for adults.
To this day, the only adult TLD until the introduction of .sex, .adult and .porn, continues to attract visitors from around the world.
In a smart move, the ICM Registry introduced its own search engine of adult content, found on .XXX domain names exclusively.
Search.xxx is an adult-only thematic repository of links to adult content, and surprisingly popular in Russia.
According to the Alexa rankings, Russian visitors to Search.xxx constitute 25% of its traffic, with the United States a runner up with 13.2%.
Luxembourg, India and Germany follow for a combined 17% of traffic.
While Alexa rankings for Search.xxx must be taken with a bit of salt, particularly for the fact that mobile devices aren’t tracked, these three month averages are a good indication that Russians love porn – and .XXX domain names.