Sale of Mode.com confirms generics are in fashion
The word ‘mode‘ has a different meaning in languages other than English. In French, German and Italian, it’s related to ‘fashion‘ and trends in clothing and style.
It came as no surprise that the domain name, Mode.com was just sold on Sedo – apparently for a large amount of money.
For at least 5 years, Mode.com was the portal to an online shop showcasing fashion links in various countries.
The Swiss former owners sold Mode.com via Sedo and the new owners have not changed the DNS yet, according to top WHOIS tool, DomainTools. The WHOIS info has now been hidden.
Definitely a confirmation that generic domains are still the strongest brandable outpost of dot coms.