Bye-bye The Domains, hello The Zoch.
Domain uber investor Mike Berkens announced the imminent rebranding of his popular blog, TheDomains, earlier today.
The new name will be The Zoch, which is shorter and more edgy.
“Jamie Zoch has been doing an excellent job here, and I decided to not only give the guy credit and a hefty raise, but to rename the blog – it’s only fair!” said Mike Berkens during the Domainer Sherpa show.
Indeed, Jamie’s daily contributions, reporting on corporate acquisitions of domains has increased the blog’s visibility by 125% in recent weeks.
His unique approach to drilling down the substance, uncovering the greed of major corporations is very effective.
“Every major corporation I know is now afraid of ‘The Zoch’ and his investigative reporting on domain acquisitions,” said Mike Berkens, adding: “The Zoch sounds really cool and you should like it too.”
As with every major domain blog rebranding – see Elliot’s Blog – the transition period might take a few weeks, but after that everyone will be talking about The Zoch.
