Uniregistry : And the most valuable dot .MOM domain is …

Chewbacca.mom

Chewbacca.mom

Exactly a month ago, Uniregistry launched dot .Mom, the gTLD aimed at mothers and their admirers.

A month later, Chinese domain investors hold the bulk of the dot .Mom domain inventory, with approximately 89% out of the current count of 48,700 .Mom domains.

The initial promotion of $0.88 dollars per registration helped out quite a bit.

And yet, the most valuable dot .Mom domain was not registered until 20 days later, the result of a viral video featuring a mom laughing her head off while wearing a Chewbacca mask.

You got that right.

The most valuable dot .Mom domain is Chewbacca.Mom. 😀

The domain was registered on May 23rd, about four days after the “Chewbacca mom” video went viral.

Well done, Internet!

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