Xbox One Invitation campaign.
It will be a brutal Christmas, and one of the primary First World problems remains to be answered: will I get an Xbox One or a PS4 from Santa?
Competing neck to neck for your living room, not just your gaming room, the two new generation gaming and entertainment consoles are hitting the market pretty soon.
Already a lot of domain squatting related to the two gaming consoles is taking place!
Backed by Microsoft’s humongous budgets, Xbox One is rolling out a worldwide campaign costing millions of dollars, that will be broadcast during major events and in 75 cities:
“To celebrate the launch of Xbox One we have designed one of our most integrated and comprehensive global campaigns ever. The campaign is a celebration of our fans – an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver,” said Robert Matthews, General Manager of Consumer Marketing, Xbox. “Through the authenticity of the ads, to a massive 75 city experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One.”
The Xbox One vs. Ps4 dilemma cannot be settled easily; but here’s the “Invitation” video for you to peruse.
This post is 100% true!
