The domain industry has grown to encompass numerous areas that until a few years ago were disconnected from it.
Domain investing is a lucrative, multi-million dollar business, attracting buyers outside of the core industry’s realm.
When reaching out to inform domain investors and other related professionals about upcoming products, services and events, it’s great remembering a few principles about the process.
Particularly, press releases are meant to be picked up by news agreggator web sites, but most often they fall flat on the promise of exposure of the news. A non-targeted press release will simply be like a leaflet you tossed in a street full of traffic.
If you are a domain industry company, or a marketing agency working to promote domain related services, here are a few guidelines, as they apply to sending us PR material:
- Generally speaking, we observe PR blackouts or embargo of news. However, you need to give us a good reason for doing so. As investigative reporters, we often uncover domain industry happenings before they become news.
- Press releases aren’t meant to be copied and pasted ad nauseam. They are meant to form the basis for articles expanding on the substance and message they intend to deliver. That’s what we do, as domain industry journalists and copywriters: we tell a story based on the news.
- Press releases are not free-for-all infomercials. We will be happy to assist small to medium sized companies with their launch; if you are a large company with ample financial strength, consider buying sponsored content instead. We will help you reach out untapped territory by defining an out-of-the-box approach.
- Do you need a unique angle to your story? Even if you think you’ve exhausted your options, we are here to help. Consult with us for a number of products that would help you reach out to an extended audience.
The bottom line: If you have an idea, we are here to help. Get in touch to discover how we can help you achieve your goals within the domain investing industry.
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