Yahoo about to pay world’s first negative PPC

Looks like the advertising genius of Yahoo has screwed up big time; the company has settled a class action lawsuit related to exuberant charges to advertisers. The lawyers’ fees exceed $4 million bucks.

With the current PPC rates for parked domains being in the sub-nickel range, Yahoo is about to introduce the world’s first negative PPC payment; domainers will have to pay Yahoo from now on, in order to carry its advertising feed!

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