Frank Schilling : Branding will develop an entirely new meaning

Uniregistry founder, Frank Schilling, was quoted today in an article about brands, new gTLDs and Generation Z’ers. The Entrepreneur article is titled “4 Ways Gen Z Will Change Company Culture” and Frank Schilling’s statement is about freelancers and domain brands. Said Frank: “Freelancers have a once-in-a-generation opportunity before them to buy domain names in new […]

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We Are Registry : Donuts rolls out new .WAR gTLD

With a new global war imminent, there’s never been a better time for dot .WAR, a new gTLD from Donuts. Citing thousands of years of human conflict, the dot .WAR gTLD embraces one of the world’s unstoppable forces, mindless fighting. “Everyone talks smack and wants to start a war, with their spouse, their neighbor, the […]

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Neustar : New “Stats Hub” provides valuable insight on gTLD .brands

Neustar released a new tool called “Stats Hub” that analyzes the expansion of gTLD .brands. What is a .brand? According to the MakeWay.World platform that now incorporates Stats Hub: “A .brand is a Top-Level Domain (TLD)  like .com or .org, but it’s your brand name to the right of the dot, and you own the […]

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Sedo introduces Domain Brand Protection service with monthly reports

Sedo is introducing a Domain Brand Protection service, complementing its existing range of domain-related services. The Domain Protection Service presents itself as follows: “The release of hundreds of new domain extensions and the increasing complexity of international markets make it harder than ever to monitor and protect your company’s brand online.” The new Sedo service […]

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Frank Schilling and how search engines are killing “clever URLs”

A balanced article on new gTLDs at The Atlantic is tapping Frank Schilling’s feedback, among that of other domain investors. Titled, “How Search Engines Are Killing Clever URLs,” the article focuses on the current state of affairs regarding the adoption of new gTLDs by the general public. Cyrus Namazi, an executive technocrat at ICANN, acknowledges […]

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PureSnax gives up short .com domain for longer, international variant

A lot of domain investors believe that shorter is better, when it comes to domain names. But is this true? Longer, descriptive or so-called “long tail” domains can assist with establishing SEO benefits for the terms. In an odd move, PureSnax International, a food and healthy snacks company, has made the decision to change its […]

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Verisign Thanksgiving shocker : Rights to .turkey gTLD acquired for eight figures!

Verisign, managers of .com and .net top level domains, has acquired the rights to dot .turkey as well. .Turkey, a new generic top level domain about Thanksgiving, is aimed at American and Canadian domain investors, primarily. “Spending more than $100 million for a .turkey gTLD might seem extraordinary for some, but to us is a […]

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Domain rebranding shocker : GoDaddy moves to Go.com !

GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com. Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell. “It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for […]

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Mike Mann domain brands : Applying for .Mann was an important decision

Domain investor and serial entrepreneur, Mike Mann, has been busy at the end of the summer. Setting aside for a while his favorite instruments, drums and bongos, the domainer percussionist unveiled his latest passion. “Any Mann can emulate my success with .com domains, and many have tried to mimic or even clone my secret sauce,” […]

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Natulika.com domain lost due to Natulique brand similarity

A Danish cosmetics company operating from Natulique.com, filed a UDRP against a Turkish cosmetics company, for the domain Natulika.com. The Respondent, a Turkish individual, was briefly a representative for Natulique products; then, he launched his own brand, offering cosmetics. According to the UDRP, the Complainant successfully brought legal action against the Respondent in Turkey, where […]

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The word “Home” plus your gTLD is not a sane branding strategy

Many holders of closed gTLDs – those reserved for corporate use – don’t seem to be aware of the potential presented by their digital asset investment. At a cost of $185,000 dollars for the ICANN application alone, such gTLDs present a unique opportunity to create numerous meaningful domain combinations and to deliver keyword-driven content, to […]

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Rhapsody rebrands as Napster, drops generic domain in favor of brandable!

Rhapsody, the subscription-based music streaming service, is doing the unthinkable, once again. In 2001, the service was called Listen, operating from Listen.com. By 2011, the company had already rebranded as Rhapsody, using the generic domain Rhapsody.com; that same year it acquired Napster, a relic of the 1990’s that was once associated with pirated mp3 files. […]

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