NameSummit 2017 video : Holistic approach to maximize ROI

If you didn’t attend NameSummit 2017 in NYC, the first digital branding conference, you’ll have the opportunity to do so in 2018. The gathering of two hundred professionals from the marketing, branding, domain and tech industries, allowed the free flow of ideas and knowledge, across several domains. Yesterday, we covered the video of how to […]

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NameSummit 2017 video : Creating brand equity through Digital Marketing

NameSummit 2017, the first digital branding conference, took place in New York City last week. The successful event attracted professionals from the marketing, branding, domain investing and IP law, among others. If you missed out on the photos released from the event, check out photos from day 1 of NameSummit and photos from day 2 […]

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Dutch entrepreneur acquires Black.Market domain

The domain Black.Market has been acquired by Dutch photographer and entrepreneur, Roberto Bourgonjen. Bourgonjen is the founder and CEO of Bitpub BV in Amsterdam, and according to his bio: “Entrepeneur, software developer and database architect. Developing large scale Internet applications since 1995. I work with a small team of ultra-smart developers on a single suite […]

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End-users : Is your dream domain taken?

If you have a dream domain, the odds of it been taken already, are quite high. Most .com domains that are words existing in a formal English dictionary are long gone, and so are two word .com composites with a positive, brandable meaning. That leaves non-domainers, often known as “end users,” with a difficult task […]

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FAGE : Best Greek yogurt has its own branded gTLD

When it comes down to authentic Greek yogurt, nothing comes close to FAGE in quality and flavor. The Greek yogurt and dairy producer taps an international market that is valued in the billions of dollars, spanning Europe, the US and the rest of the world. Greek yogurt is rich, and relies on its qualities with […]

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Saxenda® : Big pharma bucks, lots of registered domains

Saxenda® is a drug aimed at reducing the risks of diabetes; as with most pharmaceutical products, it’s also a registered trademark. Pharmaceutical companies generate billions of dollars in revenue annually, and they spend a lot of money for consumer awareness and brand protection. Saxenda® was introduced to the US market in 2014, after receiving approval […]

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Bang Good? Chinese domain branding at its best

The Banggood motto is simple: We want. We will. We can. According to their web site, Banggood.cn, Banggood Network Technology Co., Ltd has specialized in the B2C industry through the self-operated and cross-border platforms. With a team made up of over 2000 young elites, it owns branch companies in Shenzhen, Dongguan, Changsha, Hangzhou and Yiwu. […]

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AXIOS Media update : How did they come up with the brand and secured the domain Axios.com ?

AXIOS Media is an emerging media company that intends to shift the paradigm of how news and content syndication operates; they acquired the domain Axios.com from a 40 year old software company. The company is backed by a $10 million dollar fund and has acquired top talent from a variety of tech and media publications. […]

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Domain rebranding shocker : GoDaddy moves to Go.com !

GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com. Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell. “It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for […]

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What are “Generic Country Code Top Level Domains” to Google?

There are more country code top level domains (ccTLD‘s) than actual countries in the world. In fact, there are several active ones for obsolete countries, such as dot .SU for the former Soviet Union. When it comes down to search engine visibility of ccTLD domains, not all are created equal. Google, the quintessential search engine, […]

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10 reasons why gTLDs truly suck bad!

Most savvy domain investors stay away from those fancy-schmancy new gTLDs, and it’s common knowledge in the domain community that only pansies register them. After 18 months of operation, there are probably only a handful of active gTLD domains and most likely no more than 10 thousand gTLD domains altogether. That’s a sign of suckiness […]

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Angela St. Julien nails two more non-COM sightings!

Domain investors aren’t all about work and no play. Angela St. Julien, founder of Brand.Bar, has been busy locating and documenting non-COM domain sightings in the wild. She finds this activity of snapping pictures of non-COM domains – primarily in Texas – very entertaining. Our list is expanding, for sure; check out the previous installment […]

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