WTF? World Taekwondo Federation rolls out domain rebranding

If you’re the World Taekwondo Federation, your acronym is WTF – not exactly professional sounding! Apparently, that’s what the sports federation realized, and instead of being associated with a “what the fuck” expanded expletive, they decided that it was time for domain rebranding. It was a tough decision, particularly since the name has been in […]

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Embrace the Future.com : Domain upgrade for “The Future Project”

The Future Project, a company based in New York, appears to be the buyer of the ultra-premium domain, Future.com. We reported its sale just a few days ago, noting that the domain seller appears to have been Chinese. The buyer of Future.com upgraded from TheFutureProject.org. The company owns several other domains with the “future” keyword, […]

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ReaganBabe : Interview with political commentator Megan Barth, on domain rebranding after a UDRP loss

In February, we covered the loss of the domain ReaganBaby.com via the UDRP process. Megan Barth, a nationally recognized political commentator, lost her domain of 10 years, which she had built into an active brand, to The Ronald Reagan Presidential Foundation and Institute. Ms. Barth did not respond to the UDRP, in a case that […]

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A shorter bus : ShareTheBus becomes Bus.com

Bus charter company, ShareTheBus acquired the domain Bus.com, for an unspecified amount. The domain rebranding comes on the heels of a $5 million, series A funding that the company secured. The Bus.com business model includes online rental, online ticketing, and GPS tracking of buses so that passengers know exactly when they’re arriving at their destination. […]

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Bang Good? Chinese domain branding at its best

The Banggood motto is simple: We want. We will. We can. According to their web site, Banggood.cn, Banggood Network Technology Co., Ltd has specialized in the B2C industry through the self-operated and cross-border platforms. With a team made up of over 2000 young elites, it owns branch companies in Shenzhen, Dongguan, Changsha, Hangzhou and Yiwu. […]

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State Bank of India moves to dot .SBI gTLD

The prestigious State Bank of India (SBI) is moving away from its .co.in extension, to the more corporate dot .SBI. The domain rebranding of its corporate URL as Bank.SBI from the previous SBI.co.in aims at enabling the bank to use its corporate name as the top-level identifier. The State Bank of India asserts that due […]

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Oh, Snap! Confusion over brand leads to wrong company’s meteoric rise of stock

The domain rebranding of Snapchat to Snap, along with the acquisition of Snap.com has been deemed unfortunate; the generic nature of the word makes it shared among numerous companies worldwide. As seen in the case of Sumo.com, without a secondary identifier or a truly “fancy mark” element, such ultra-generic words become problematic to promote via […]

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Why spending $1.5 million on acquiring the domain Sumo.com was not a great idea

A web traffic solutions company acquired the domain Sumo.com for $1.5 million dollars, rebranding from SumoMe.com. Following on the heels of Snapchat becoming Snap via the acquisition of Snap.com, the company’s choice of a domain was the result of several months of hard work: “We hired multiple private domain sleuths to help us acquire the […]

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Are you a lawyer? Don’t make these domain name mistakes

Law firms needing to establish their online presence require clean-sounding, easy to remember domain names. Whether it’s a brandable, or a name representing the lawyer’s full name, choosing the right domain name can be a complex task. In an article about domain name choices for law firms, Ross Fishman, CEO of Fishman Marketing, offers some […]

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PureSnax gives up short .com domain for longer, international variant

A lot of domain investors believe that shorter is better, when it comes to domain names. But is this true? Longer, descriptive or so-called “long tail” domains can assist with establishing SEO benefits for the terms. In an odd move, PureSnax International, a food and healthy snacks company, has made the decision to change its […]

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AXIOS Media update : How did they come up with the brand and secured the domain Axios.com ?

AXIOS Media is an emerging media company that intends to shift the paradigm of how news and content syndication operates; they acquired the domain Axios.com from a 40 year old software company. The company is backed by a $10 million dollar fund and has acquired top talent from a variety of tech and media publications. […]

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Domain rebranding : Demand Media transitioning portfolio to Leaf Group Ltd.

In November, Demand Media transformed itself into a new entity, Leaf Group Ltd. The rebranded company began trading its common stock on the New York Stock Exchange, under the new ticker symbol “LFGR.” Sean Moriarty, CEO of Leaf Group, stated: “Our company has evolved significantly over the past two years and Leaf Group is a […]

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