Squadhelp to Atom: The good, the bad, and the ugly
Domain rebranding isn’t easy but it happens to address a number of issues affecting an existing brand. The announcement that Squadhelp is rebranding to Atom, operating from the domain Atom.com, is both exciting and baffling. To push forward with a fresh domain and brand, one or more of the following reasons must be present: Market […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Royal rebranding: Sussex.com domain seller had no idea who was acquiring it!
Mr. Neil Agate, seller of the domain Sussex.com to the Duke & Duchess of Sussex, was not aware of the royal identity of its buyer. The lucky entrepreneur and British expat held onto the domain since its registration way back in 1995, using it for his business, Sussex Systems Inc. In December, the former owner […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding: SussexRoyal.com upgrade to Sussex.com for the Duke and Duchess
In 2020, Prince Harry and Meghan, the Duke and Duchess of Sussex announced they are stepping back from royal duties prior to their move to the United States. A year prior, they established the SussexRoyal foundation, operating from the domain names SussexRoyal.co.uk and SussexRoyal.com. As of yesterday, the ex-royals moved to the shorter, sexier Sussex.com. […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Desktop.com goes on sale as company rebrands itself to Webtop.com
Desktop.com, the premium domain name supporting an app-converging platform, is in a domain rebranding process. The funded company that was formed with Frank Schilling as an early investor has switched to the domain Webtop.com, thus renaming itself as Webtop. Rolf Larsen, co-founder, shared the news of the company’s move to the Webtop.com domain: I’m thrilled […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Vesto.com acquired by Lumis—Another successful domain acquisition
The domain name Vesto.com has been acquired by domain brokerage powerhouse, Lumis, on behalf of their client. Vesto.com is a domain registered in 2002 that appears to have been in the possession of domain investor, Michele Dinoia. The new registrant is a securities-based lending product provider with lines of credit underwritten through BNY Mellon’s LoanAdvance […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding: Roda.com launches, changing from CarCare To Go
CarCare To Go is a full service car repair service with locations in Washington, DC, Maryland, and Virginia. They offer a vehicle pick up service and it seems that they just scored a major domain rebranding overhaul. Moving from the domain CarCareToGo.com to the shorter and much easier to remember, Roda.com, was the culmination of […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Cake.com trademark registration application follows domain acquisition
Switzerland based CAKE.com AG, operators of the ultra premium domain name Cake.com, have filed for the registration of the matching mark, CAKE.COM. The mark consists of standard characters, without claim to any particular font style, size, or color. The mark’s application was filed, in part, for the following products/services: Recorded and downloadable media; computer software; […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding: Valuetainment moves to VT.com
The short, two letter domain VT.com has changed hands in yet another case of domain rebranding. According to news shared on social media by the founder of Valuetainment, Patrick Bet-David, the company is excited to have acquired the domain VT.com. Right now, VT.com forwards to Valuetainment.com. The international company “is the leading source for information, […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding: Trellian becomes Trillion with Trillion.com
Goodbye Trellian, hello Trillion! Finally, a brand that can be spelled right. The Aussie company moves from Trellian.com to Trillion.com, although the two domains resolve to distinct web sites, for the time being. Announcing the monumental change, Trellian/Trillion founder and CEO, David Warmuz, said: “Worth the wait! Finally a name that one can spell! As […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domains with “X” are cool but the Twitter rebranding is horrendous
Using domains that contain the letter “X” has always been rather cool and against the norm. Maybe due to the political impact of Malcolm X, or the intro to religion, cyberspace, and afterlife by Norman Spinrad and his Deus X novel. Whatever your drive is to register or acquire domains that consist of the letter […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Domain rebranding: Buyer of PDF.ai flipped it for a nice profit
At the beginning of the year, the buyer of the domain name PDF.ai acquired it at an auction of expired .AI domains for the sum of $610 dollars. That sales amount seems to be a great bargain, for a popular, generic ccTLD that matches the “PDF” keyword. Indeed, the person who acquired PDF.ai just 5 […]
Copyright © 2024 DomainGang.com · All Rights Reserved.Just sold: Domain seller gave buyer a whopping $70,000 dollar discount!
The Dutch seller of Studion.com gave the buyer a massive discount on Afternic, taking off $70,000 dollars from the original asking price and selling it for “just” $10,000 dollars. Upgrading from the matching .co to the prestigious, aged .com domain, the buyer wasn’t yet sure if he made the right choice (our honest opinion: hell […]
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