Domain #rebranding : #Neustar moves to Home.Neustar

Neustar has moved its headquarters to Home.Neustar, and the company’s individual services can now be found on several dedicated .Neustar domain names. This effective domain rebranding move is a natural evolution for Neustar, provider of information technology services, that actively embraces and supports the new gTLD namespace. Additionally, Neustar is celebrating its new digital identity […]

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Domain rebranding : Blockchain services company, 21.CO, becomes Earn.com

Bitcoin services company, 21.CO, performed a domain rebranding and became Earn.com. Earn.com, formerly 21.CO, is a new kind of social network where you earn digital currency by replying to emails and completing tasks. The announcement, earlier today, discusses what changes, and what will not change: We’re excited to announce that 21.co is now Earn.com! Our […]

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XYZ Registry : Brand changes are imminent

The XYZ Registry is on the verge of imminent brand changes, and it’s all about a better experience. Seeking a unique identity among thousands of domain industry companies is not a simple task. Many hours are spent deciding on the proper elements of one’s brand. Daniel Negari, founder and CEO of XYZ shares his thoughts […]

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End-users : Is your dream domain taken?

If you have a dream domain, the odds of it been taken already, are quite high. Most .com domains that are words existing in a formal English dictionary are long gone, and so are two word .com composites with a positive, brandable meaning. That leaves non-domainers, often known as “end users,” with a difficult task […]

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WTF? World Taekwondo Federation rolls out domain rebranding

If you’re the World Taekwondo Federation, your acronym is WTF – not exactly professional sounding! Apparently, that’s what the sports federation realized, and instead of being associated with a “what the fuck” expanded expletive, they decided that it was time for domain rebranding. It was a tough decision, particularly since the name has been in […]

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Embrace the Future.com : Domain upgrade for “The Future Project”

The Future Project, a company based in New York, appears to be the buyer of the ultra-premium domain, Future.com. We reported its sale just a few days ago, noting that the domain seller appears to have been Chinese. The buyer of Future.com upgraded from TheFutureProject.org. The company owns several other domains with the “future” keyword, […]

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ReaganBabe : Interview with political commentator Megan Barth, on domain rebranding after a UDRP loss

In February, we covered the loss of the domain ReaganBaby.com via the UDRP process. Megan Barth, a nationally recognized political commentator, lost her domain of 10 years, which she had built into an active brand, to The Ronald Reagan Presidential Foundation and Institute. Ms. Barth did not respond to the UDRP, in a case that […]

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A shorter bus : ShareTheBus becomes Bus.com

Bus charter company, ShareTheBus acquired the domain Bus.com, for an unspecified amount. The domain rebranding comes on the heels of a $5 million, series A funding that the company secured. The Bus.com business model includes online rental, online ticketing, and GPS tracking of buses so that passengers know exactly when they’re arriving at their destination. […]

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Bang Good? Chinese domain branding at its best

The Banggood motto is simple: We want. We will. We can. According to their web site, Banggood.cn, Banggood Network Technology Co., Ltd has specialized in the B2C industry through the self-operated and cross-border platforms. With a team made up of over 2000 young elites, it owns branch companies in Shenzhen, Dongguan, Changsha, Hangzhou and Yiwu. […]

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State Bank of India moves to dot .SBI gTLD

The prestigious State Bank of India (SBI) is moving away from its .co.in extension, to the more corporate dot .SBI. The domain rebranding of its corporate URL as Bank.SBI from the previous SBI.co.in aims at enabling the bank to use its corporate name as the top-level identifier. The State Bank of India asserts that due […]

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Oh, Snap! Confusion over brand leads to wrong company’s meteoric rise of stock

The domain rebranding of Snapchat to Snap, along with the acquisition of Snap.com has been deemed unfortunate; the generic nature of the word makes it shared among numerous companies worldwide. As seen in the case of Sumo.com, without a secondary identifier or a truly “fancy mark” element, such ultra-generic words become problematic to promote via […]

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Why spending $1.5 million on acquiring the domain Sumo.com was not a great idea

A web traffic solutions company acquired the domain Sumo.com for $1.5 million dollars, rebranding from SumoMe.com. Following on the heels of Snapchat becoming Snap via the acquisition of Snap.com, the company’s choice of a domain was the result of several months of hard work: “We hired multiple private domain sleuths to help us acquire the […]

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