The prestigious State Bank of India (SBI) is moving away from its .co.in extension, to the more corporate dot .SBI. The domain rebranding of its corporate URL as Bank.SBI from the previous SBI.co.in aims at enabling the bank to use its corporate name as the top-level identifier. The State Bank of India asserts that due […]Copyright © 2017 DomainGang.com · All Rights Reserved.
The domain rebranding of Snapchat to Snap, along with the acquisition of Snap.com has been deemed unfortunate; the generic nature of the word makes it shared among numerous companies worldwide. As seen in the case of Sumo.com, without a secondary identifier or a truly “fancy mark” element, such ultra-generic words become problematic to promote via […]Copyright © 2017 DomainGang.com · All Rights Reserved.
A web traffic solutions company acquired the domain Sumo.com for $1.5 million dollars, rebranding from SumoMe.com. Following on the heels of Snapchat becoming Snap via the acquisition of Snap.com, the company’s choice of a domain was the result of several months of hard work: “We hired multiple private domain sleuths to help us acquire the […]Copyright © 2017 DomainGang.com · All Rights Reserved.
Law firms needing to establish their online presence require clean-sounding, easy to remember domain names. Whether it’s a brandable, or a name representing the lawyer’s full name, choosing the right domain name can be a complex task. In an article about domain name choices for law firms, Ross Fishman, CEO of Fishman Marketing, offers some […]Copyright © 2017 DomainGang.com · All Rights Reserved.
A lot of domain investors believe that shorter is better, when it comes to domain names. But is this true? Longer, descriptive or so-called “long tail” domains can assist with establishing SEO benefits for the terms. In an odd move, PureSnax International, a food and healthy snacks company, has made the decision to change its […]Copyright © 2017 DomainGang.com · All Rights Reserved.
AXIOS Media is an emerging media company that intends to shift the paradigm of how news and content syndication operates; they acquired the domain Axios.com from a 40 year old software company. The company is backed by a $10 million dollar fund and has acquired top talent from a variety of tech and media publications. […]Copyright © 2017 DomainGang.com · All Rights Reserved.
In November, Demand Media transformed itself into a new entity, Leaf Group Ltd. The rebranded company began trading its common stock on the New York Stock Exchange, under the new ticker symbol “LFGR.” Sean Moriarty, CEO of Leaf Group, stated: “Our company has evolved significantly over the past two years and Leaf Group is a […]Copyright © 2017 DomainGang.com · All Rights Reserved.
AusRegistry, the Australian domain registry managing the national ccTLD, dot .AU, is rebooting its brand. The change in brand visuals incorporates a star in place of the dot in “.AU” – a brilliant move. Inspiration for the star was sourced from Australia’s national flag, which features them: “The flag of Australia is a defaced Blue […]Copyright © 2017 DomainGang.com · All Rights Reserved.
GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com. Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell. “It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for […]Copyright © 2017 DomainGang.com · All Rights Reserved.
Buffer App, a start-up that provides a method of driving traffic and fan engagement on social media, has had a major domain upgrade. Going from BufferApp.com to Buffer.com did not happen overnight; it was the culmination of work by company executives that worked hard to acquire the domain. The exchange appears to have occurred in […]Copyright © 2017 DomainGang.com · All Rights Reserved.
We never heard of Adhesive before, but apparently they collect and analyze data related to the “stickiness” of online shoppers. The company operated from Adhesive.co, and somewhere along the road they decided the name was too “soft.” Maybe they were told that the .com company, that produces real adhesive glue, was supposedly stealing their thunder. […]Copyright © 2017 DomainGang.com · All Rights Reserved.
Jennifer Wolfe, branding executive consultant for Wolfe Domain, delivered an eye-opening presentation of gTLDs as brand enhancers, during NamesCon. According to their web site: “Wolfe Domain is a gTLD digital brand strategy advisory firm, providing comprehensive guidance to global brands, interactive agencies, domain registrars and legal counsel representatives on establishing a holistic gTLD name-anchored brand […]Copyright © 2017 DomainGang.com · All Rights Reserved.