Neustar : New “Stats Hub” provides valuable insight on gTLD .brands

Neustar released a new tool called “Stats Hub” that analyzes the expansion of gTLD .brands. What is a .brand? According to the MakeWay.World platform that now incorporates Stats Hub: “A .brand is a Top-Level Domain (TLD)  like .com or .org, but it’s your brand name to the right of the dot, and you own the […]

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How new dot brand domains impact digital marketing strategies

A new article by branding and IP strategist, Jennifer Wolfe, addresses the impact of “dot brands”. Wolfe addresses the past, present and future of domain names in online search, and the changes in user experience after the introduction of the new gTLDs. “New domains and dot brands will allow marketers to create a user experience […]

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