Father.com : Quiet launch of apparel brand for Father’s Day

The premium generic domain Father.com has changed its content and mission statement, in the days before Father’s Day. Once parked with affiliate content, the mega-keyword domain is now a joint venture between two established entrepreneurs. Their new representation and use is as “Father Brands” : A boutique brand group  specializing in direct sales to Target […]

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Mother unhappy with Father .com sellout

It’s family drama as usual, in domain land. Following Dave Evanson’s announcement of the immediate availability of the domain name, Father.com, via an exclusive Sedo contract, all hell broke loose. “That ain’t raaat!” said Mary Lou Boggs, a devoted wife and mother of four and an avid Pinterest collector of all things related to mothers […]

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