Fidgetium spinners : How domain brands are made

The new market of “fidget toys” has yet to peak; the spinning fidget widgets are used to occupy one’s idle hands, and perhaps entertain. Generic phrases such as FidgetToys.com or FidgetSpinners.com are long gone, so how would one go about joining the “fidget” mania crowd? By inventing a new brand, of course. Fidgetium, and its […]

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