Neustar Connect : Exclusive NYC event on the future of marketing

Neustar Connect is an exclusive, by invitation only event that takes place in New York, on September 12th. Designed for marketers, Neustar Connect is an invite-only forum “of candid fireside chats and provocative panels with CMOs, marketing executives and industry thought-leaders discussing how marketing is being transformed by the connected world and what brands can […]

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Domain rebranding shocker : GoDaddy moves to Go.com !

GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com. Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell. “It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for […]

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Jennifer Wolfe : Do new domain extensions provide an SEO boost?

Jennifer Wolfe, founder of Wolfe Domain, has been analyzing current data, trends and industry shifts as they apply to marketing, SEO and branding. In a fresh article published at Search Engine Watch, Jennifer Wolfe discusses the benefits that new domain extensions provide, to businesses seeking an SEO boost. Wolfe discusses the options available with Daniel Negari, […]

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Minds + Machines: Unboxing the promotional toolkit

New gTLD domain registry, Minds+Machines, is most likely to be remembered by the domainer community, after they declared “the death of the .com” in a Facebook ad. The uproar caused by that statement is still remembered and often parodied. Despite the occasional spoof ad, Minds+Machines means business, and they have apparently allocated a healthy budget […]

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New Minds+Machines domain campaign targets dot .Horse gTLD

A new marketing campaign by gTLD sweethearts, Minds+Machines, focuses on one of its gTLD assets, dot .Horse. The campaign appears in the Financial Times, Forbes, GQ and Fortune 500 magazines, all of which carry half page advertisements. The end result is quite effective. “With this domain campaign, we are targeting the educated professionals, executives that […]

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