Overstock.com: Trademark applications focus on #crypto and #NFT services

The operators of Overstock.com, the online retail company that still uses O.co as its shortcut, have filed several trademark applications for OVERSTOCK.COM. Filed with an “intent to use” clause, the text mark applications cover the following products and services: Financial services, featuring, electronic transfer of crypto assets and digital tokens On-line non downloadable virtual goods […]

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Relax, it’s only Friday!

Why the negativity in the domain blogosphere? For the 4th post in a row, Rick Schwartz is thumping his chest about the Overstock “about face.” Surely there are more positive things to talk about but there seems to be an obsession in the air over Dot Co. As a consumer, I never saw the O.co […]

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And the Dot .Co battle begins!

A blip on the radar – that’s the title of a post by the Dot .Co Domain Registry – that begins thus: “Some in the domain industry (read: domainers) are up in arms about the recent announcement by Overstock.com that it would slow down its rebranding to O.co.   Given the amount of speculation and commenting […]

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Did Overstock PR trigger a new Domain Record?

If you have been following the .CO registration counter as we have, you’ve seen it roll past the 100k, 200k, 300k registrations. Less than 10 days since the official rollout, the .CO marvel has surpassed that of many other TLDs from recent and not so recent past. It’s very difficult nowadays to generate so much […]

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Against all Doubting Thomases: O.co did sell for $350k

We’ve seen some rubbish posts alleging that the sale of O.co to Overstock directly from the .CO Registry was not a real deal. The Overstock purchase of single letter domain O.co for the sum of $350,000 was announced on the same day that .CO registrations opened up for the domainer masses. In that press release, […]

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