GOTO.com / Overture back from the dead as LogMeIn rebrands

Summary: LogMeIn has rebranded as GoTo. GOTO.com was a search engine and the first company to successfully provide a pay-for-placement search service. According to Wikipedia: In February 1998, GoTo offered advertisers the option of bidding on how much they would be willing to pay to appear at the top of results in response to specific […]

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Overture : The demise of a great tool and domain in the hands of Yahoo!

Overture was an once great keyword search tool, having formed in 2001 after GoTo.com renamed itself to Overture Services, Inc. In the years that followed, Overture ‘swallowed’ both Altavista and AlltheWeb, and in 2003 it was itself acquired by Yahoo! for $1.63 billion dollars. So what has happened to Overture.com ? The domain is currently […]

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