Blastable, Inc., operators of the domain Blastable.com, have applied for the registration of the matching trademark, BLASTABLE.COM.
The application cites January 1, 2021, as the date of first use of the mark, for the following services:
Broadcast communication services, namely, transmitting e-mails, faxes, text messages and telephone voice messages to designated recipients for others; Electronic transmission of e-mail; Electronic transmission of e-mail for advertising purposes for others; Electronic transmission of e-mail for promotion purposes for others; Electronic transmission of e-mail for marketing purposes for others; Electronic transmission of e-mail for advertising, promotion and marketing campaigns for others; Electronic transmission of e-mail for advertising managed by others; Electronic transmission of e-mail for promotions managed by others; Electronic transmission of e-mail for marketing purposes managed by others; Electronic transmission of e-mail for advertising, promotion and marketing campaigns managed by others; Providing e-mail fax services; Providing electronic transmission of secure e-mail
Registered in 2013, the domain Blastable.com was listed for sale on BrandBucket. A capture from 2019 shows that the domain was listed for $2,295 dollars. Blastable.com was most likely sold on or around January 20, 2020 at the asking price; there is no recorded sale at NameBio.
Why was the domain name Blastable.com applied for as a trademark with the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
