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Google this : Trademark still strong, not a generic term, says the US Supreme Court

Google – is it a generic?

Google this, google that.

The notion that “Google” is no longer a strong trademark, was disclaimed by the US Supreme Court this week.

A lawsuit had claimed that “Google” had become synonymous with the term “search the Internet” and no longer worthy of a retaining its trademarked status.

The US Supreme Court declined on Monday to review the petition, brought by two individuals that had registered 763 domain names with “Google” as part of the keyword.

Google is thus a strong, valid trademark, and domain investors should avoid registering domains containing it, or risk being called out as “cybersquatters.”

Below is the petition document that the US Supreme Court refused to hear, thus ending this saga for Google:

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