applied for the registration of the matching trademark

On Rite Company DBA Hair Visions International, operators of the premium domain, have applied for the registration of the matching trademark, HAIRLOSS.COM, at the USPTO.

The application was filed with a date of first use being May 16th, 2001, for the following services:

Providing consumer product recommendations; Provision of consumer information and advice regarding the selection of products and items to be purchased; The bringing together, for the benefit of others, of hair loss prevention, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores.

The mark consists of two silhouettes, one blue and the other grey, inside two crescent shapes, one blue and the other grey beside the words Hairloss with .com running vertically the same height as the letter s. The colors blue and gray are claimed as a feature of the mark.

Registered in 1995, the domain appears to have been acquired via a merger or direct acquisition in the early 2000s.

Established in 1975, Hair Visions International is today, one of the largest and most respected global distributors of men’s & women’s hair replacement products. Our brands – On Rite, Gemtress, UltraTress, and TressAllure – offer retailers everything they need to build their business. 

The mark was registered again in the past, as a text only trademark.

Why was the domain name applied for as a trademark with the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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