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Humidity.com applies for trademark registration at the USPTO

The operators of the ultra-premium domain name, Humidity.com, have applied for a federal trademark registration at the USPTO.

Registered in 1995, the domain Humidity.com has been in the possession of its registrant, Walter Meier, a Swiss company, since around 2009. The trademark application was made on behalf of the Condair Group AG and its Canadian branch.

Condair Group AG is a Swiss manufacturer of commercial and industrial humidification devices and systems. It has sales and service companies in 20 countries around the world and a network of sales partners covering more than 50 countries. It’s great to own a generic, dictionary term for their range of services.

Humidity.com

The application for the registration of HUMIDITY.COM via the USPTO was made with an “intent to use” clause, awaiting the registration of an international trademark, and for the following services:

  • Industrial, commercial and residential, heating, ventilating, air conditioning and humidification equipment
  • The custom manufacture, distribution, repair, installation, modification, to industrial, commercial and residential heating, ventilating, air conditioning and humidification equipment

Why was HUMIDITY.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.


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