The operators of the ultra-premium domain, Lottery.com, have applied for the registration of the matching trademark, LOTTERY.COM.
The mark cites date of first use in commerce March 28, 2017 and it’s applied for the following services:
Application service provider featuring application programming interface (API) software for requesting the purchase of tickets for lotto games and entry into lotto games, sweepstakes and other games of chance, and contests, and for obtaining winner numbers, winner information, game schedules, jackpot totals and other information for lotto games, sweepstakes and other games of chance, and contests.
Lottery.com is an Austin, TX based company enabling consumers to play state-sanctioned lottery games from their home or on the go. The company works closely with state regulators to advance the lottery industry, providing increased revenues and better regulatory capabilities, while capturing untapped market share, including millennial players.
The domain Lottery.com was registered in 1998. There are no records of it changing hands via a financial transaction at NameBio.
Why was LOTTERY.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
I thought I had commented earlier about the Booking.com trademark, perhaps it was in a different blog post. I’ve always wondered, do you need to trademark the .com portion of the name or could just “Booking” hold up in court? Since Booking.com is the trademark, could I run a similar competitive service on Booking.net as Booking is a generic term used in travel?