Scan.com applies for the registration of the matching trademark

UK-based National MRI Scan Ltd, operators of the ultra-premium domain name Scan.com, have applied for the registration of the matching trademark, SCAN.COM, at the USPTO.

The application cites June 8, 2022 as the date of first use of the mark in interstate commerce, for the following products/services:

Operating on-line marketplaces featuring connecting imaging providers to patients; Operating on-line marketplaces featuring connecting imaging providers to referring physicians; Operating on-line marketplaces for sellers and buyers of goods and/or services; Providing a website featuring an online marketplace for exchanging goods and services with other users; Provision of an on-line marketplace for buyers and sellers of goods and services; Provision of an online marketplace for buyers and sellers of goods and services

Registered in 1996, the domain name Scan.com appears to have been in the possession of the trademark applicant since late 2021, after being sold by its former registrant, Idealab. The transaction took place via Escrow.com at the end of November 2021.

Here’s the background story of the Scan.com founders. The mark’s application follows a similar pattern in recent months regarding dictionary word domains.

Scan.com

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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