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SexToy.com applies for #trademark registration at the USPTO – How much did they pay for the #domain?

The registrant of SexToy.com, a 1995 domain, has applied for the registration of the mark SEXTOY.COM at the USPTO.

The trademark application was filed for the following classes of services:

  • Cleaner for use on adult stimulation aids
  • Personal lubricants and vaginal lubricants
  • Adult sexual stimulation aids, namely, vibrators, artificial vaginas, penis enhancers, penis rings, anal beads and plugs, massagers, vibrators, dildos, chastity cages, whips, paddles
  • Online retail store services in the field of adult sexual stimulation aids, clothing, lubricants, and cleaners

The trademark application for SEXTOY.COM was filed with a date of first use January 27, 2021 and it contains an “X” symbol in a stylized form. Although this might indicate a sale of the domain has occurred, this is not the case.

SexToy.com – Photo by Anna Shvets from Pexels

The applicant is Las Vegas corporation CNVCOM LLC that lists the domains AdultShopping.com, SexToy.com, and SexToyClub.com on their corporate web site, CNV.com.

In fact, CNVCOM LLC clearly states next to SexToy.com:

“We bought this domain for $70 in 1995.”

So there you go: CNVCOM acquired SexToy.com for a “reg fee” in 1995, at a time that it cost $35 dollars per year to register domains with Network Solutions.

Why was SEXTOY.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.


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