Domain Name Jargon #0009: Brokerage of domains

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Demotivational poster: Domain Brokers

Demotivational poster: Domain Brokers

Brokerage (of a domain) : The act of getting hold of an email list of domainers and spamming it ad nauseam about the availability of a domain name, at a price 10% to 20% higher than its owner would sell when contacted directly.

Domain brokerage can be rewarding, particularly when performed by former car salesmen; the idea is to offer a domain at an inflated price, then discount it until a “below cost” price is reached.

Most domain brokers train hard for the task, selling domains they own on domain forums for at least three to six months; those that pass the test eventually become independent brokers that often get hired by corporations such as Afternic, Sedo and Domain Asset Holdings.

Successful brokerage of domain names entitles many domain brokers to free passes at domain conferences, where they drink martinis, have appetizers, socialize and occasionally conduct business.

Example: “Bobby said he’s brokering a domain for Mike Mann for $1,000,000 but on Domain Market it’s on sale for $900k, so what exactly do brokers do?”

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