Lionel Messi received Argentina’s 3rd World Cup yesterday, fulfilling a childhood dream. The biggest football (soccer) player in the world was crowned the event’s MVP, cloaked in a Qatari bisht. While some would have liked to see Messi’s iconic “10” appear free of any cover, wearing the bisht during the award ceremony was an honor.
What is a ‘bisht‘ if you have never heard the word before: According to the web site Bisht.com:
“A Bisht Is A Traditional Arabic Mens Cloak Famous In The Arabian Gulf And Some Arabic Countries. Its Worn For Prestige And Spicial Occasions Like Weddings And Official Gatherings. Bisht Is A Persian Word. The Arabic Word For Bisht Is Mishlah Or Abaya. Bisht Started Since More Than 1500 Years Ago And The Design Of Bisht Since The Time Its Started Has Little Changes Until Present.”
We are certain that Bisht.com, a domain name registered in 1997, receives some increased type-in traffic recently, from people that are intrigued by the name of Messi’s black “cloak.” The company is located in Kuwait, with a long tradition in the manufacturing and selling of bisht cloaks.
Bisht.com
It seems that kicking a ball around can be educational as well as entertaining, after all.
