Brands: Target’s new “Mondo Llama” arrives with the #domain and typo

Target is launching a new line of materials for arts and crafts, calling the brand Mondo Llama.

The Target brand provides home-based consumers with crayons, colors, and other materials for scrapbooking, painting, and other activities driven by the Covid-19 pandemic.

In doing so, Target has secured the domain name MondoLlama.com, along with its typo domain MondoLama.com – a phonetic equivalent.

Registered last year with CSC Corporate Domains, the domains don’t resolve currently. The full list of “Mondo Llama” related domains we could find, includes the following:

mondolama.com
mondollama.ca
mondollama.co.com
mondollama.com
mondollama.com.hk
mondollama.hk
mondollama.jp
mondollama.kr
mondollama.net
mondollama.tw

Target isn’t always securing the domain name matching its brands; Favorite Day was recently announced as a new food and beverage line to be launched in April.

The matching domain, FavoriteDay.com, is for sale by its Korean registrant; the asking price appears to be $35,000 dollars on Afternic.

Both Mondo Llama and Favorite Day have been applied for as trademarks with the USPTO, both in plain text and stylized text formats.

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