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#BrightSign .Biz : You don’t need a #COM domain to top Google

BrightSign is the global market leader in digital signage media players, delivering reliable and robust digital signage solutions.

The company was founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR). It operates from the domain name BrightSign.biz, and when searching for the brand in Google, “Brightsign,” the dot .BIZ shows up as the top result.

So what’s going on with the matching dot .com domain, Brightsign.com? Isn’t it supposed to be a better ranking option?

According to the forwarded landing page, it’s a domain name for lease, owned by Venture.com. How does Venture.com plan to lease the domain? Here’s their generic lander about the process:

“Venture’s model has been designed with your brand’s longterm success in mind; it guarantees you exclusive rights to lease the domain indefinitely. This is contingent upon your end of the agreement being kept by paying on time and not infringing on any trademark with the domain. “

So what’s the catch?

If you cause the domain to be lost via a UDRP or other trademark dispute, you’ll be paying a compensation fee of 250 times the leasing monthly fee!

Ouch!

Also, because Brightsign.com is being used as a URL forward, its visibility in Google is practically zero.

Bottom line: you’re better off using a TLD other than the .com, when the domain leasing terms can cost you a pretty penny.

BrightSign.biz – top result for “BrightSign” on Google


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