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Bush.co: Nice and short brand brushes off the .com

If you want a short “bush”, you can’t go wrong with Bush.co – one letter shorter than the non-resolving .com.

For over 50 years, Bush Industries, is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications.


The company registered the domain Bush.co as soon as the dot .CO Registry opened up, four years ago, capitalizing on its brevity and brandability.

While the .com is being wasted away, Bush.co is being utilized as a meaningful portal to the company’s brands – a very effective approach to SEO, as simply forwarding one domain to another is of no benefit whatsoever.

Dot .CO domains celebrate their 4th anniversary later this month, and they have tapped into the business and start-up market every since.

For more info, visit Bush.co.

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