Cars.com domain name sale valued at $872 million dollars!

Domain investor George Kirikos has uncovered what appears to be the highest ever valuation for a domain name.

The entire business behind Cars.com, which was valued at $2.5 billion dollars last year, includes a monetary reference of “intangible assets” – or, the very domain name, Cars.com.

Its valuation in the documents filed with the US Government: a staggering $872,320,000 dollars.

The reference is made in two places in the Form 10k filed with the Securities and Exchange Commission:

“After the impairment testing date, we completed our acquisition of Cars.com and as a result recorded an indefinite-lived trade name valued at $872 million.”

And “Indefinite-lived intangible assets: $872,320,000.

Wow.

If this is confirmed, Cars.com could be the absolute most expensive domain name sale, ever.

Currently, 360.com holds the record of the most expensive domain name, at $17 million dollars.

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