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Digital Crown: Essential element of the new Apple Watch comes with no .com

Apple revealed its “iWatch” earlier today, featuring a stylish shape and plenty of features. The Apple watch comes in a variety of styles, crafted from steel or even gold.

The controlling part of the Apple watch is the “winding” crown, which Apple has chosen to baptize “Digital Crown.”

apple-watch

The Apple Watch and its digital crown.

That part of the Apple watch enables several features and it’s used as the “home” button to access the apps as well.

Unfortunately, the domain DigitalCrown.com is already taken, something that might be an eventual purchase by Apple.

DigitalCrown.com was registered in 2009, according to DomainTools. There is no recent application for “Digital Crown” at the USPTO that we could find. Naturally, some “smart alec” went ahead and just registered both .net and .org.

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